Cookie Policy
Last updated: January 16, 2026
1. Introduction
This Cookie Policy explains how APIVerve, a trade name (doing business as) of EvlarSoft LLC ("Company," "we," "our," or "us"), uses cookies and similar tracking technologies when you visit our websites, including apiverve.com and all of its subdomains (such as dashboard.*, docs.*, studio.*, status.*, blog.*, static.*, and API-specific vertical sites), collectively referred to as "our Sites."
This policy provides detailed information about what cookies are, what types of cookies we use, how third parties use cookies on our Sites, and your choices regarding cookies. This Cookie Policy should be read in conjunction with our Privacy Policy.
By continuing to use our Sites, you consent to our use of cookies in accordance with this Cookie Policy. You can manage your cookie preferences at any time by clicking the "Cookie Settings" link in our footer or by using the button below.
2. What Are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.
2.1 How Cookies Work
When you visit our Sites, our web server sends a cookie to your device. Your browser stores this cookie in a designated file on your device. When you return to our Sites, your browser sends this cookie back to our server, allowing us to recognize your device and remember certain information about your previous visits.
2.2 Types of Cookie Technologies
In addition to traditional cookies, we may use similar technologies including:
- Web Beacons (Pixel Tags): Small, transparent images embedded in web pages or emails that track user behavior and measure engagement.
- Local Storage: A web storage mechanism that allows websites to store data locally within your browser with no expiration date.
- Session Storage: Similar to local storage but data is cleared when you close your browser tab or window.
- Fingerprinting: Collecting information about your device configuration to create a unique identifier (we minimize use of this technique).
2.3 First-Party vs Third-Party Cookies
- First-Party Cookies: Set by APIVerve directly when you visit our Sites. These are used for essential functionality like keeping you logged in.
- Third-Party Cookies: Set by external services we use (like Google Analytics or payment processors). These cookies are governed by the respective third party's privacy policy.
2.4 Cookie Duration
- Session Cookies: Temporary cookies that are deleted when you close your browser. These are used for essential functions like maintaining your login session.
- Persistent Cookies: Cookies that remain on your device for a specified period or until manually deleted. These remember your preferences across visits.
3. Categories of Cookies We Use
We organize our cookies into three categories based on their purpose. You can control which categories are active (except for Necessary cookies, which are required for basic functionality).
3.1 Necessary Cookies (Always Active)
These cookies are essential for the operation of our Sites. Without these cookies, core features like secure login, shopping cart functionality, and payment processing would not be possible. Because these cookies are strictly necessary, you cannot refuse them without impacting how our Sites function.
| Provider | Purpose | Duration |
|---|---|---|
| APIVerve | Session management, cookie consent preferences, theme preferences, and security (CSRF protection) | Session to 1 year |
| Stripe | Payment processing and fraud prevention for secure transactions | Session to 1 year |
| Firebase (Google) | Authentication and secure user identification | Session |
3.2 Analytics Cookies (Your Choice)
These cookies help us understand how visitors interact with our Sites by collecting and reporting information. This data helps us improve our Sites' performance, content, and user experience. All analytics data is collected in aggregate form and does not identify you personally.
| Provider | Purpose | Duration |
|---|---|---|
| Google Analytics | Tracks page views, session duration, and user journeys to generate website usage reports | Up to 2 years |
| Microsoft Clarity | Session replay and heatmap generation to understand how users interact with our pages | Up to 1 year |
| Mixpanel | Product analytics to understand feature usage and identify areas for improvement | 1 year |
3.3 Marketing Cookies (Your Choice)
These cookies are used to track visitors across websites and display relevant advertisements. They help us measure advertising campaign effectiveness and reach potential customers who may be interested in our services. These cookies are set by our advertising partners.
| Provider | Purpose | Duration |
|---|---|---|
| Google Ads | Conversion tracking and campaign measurement for advertising effectiveness | 90 days to 1 year |
| Microsoft Advertising | Conversion tracking and displaying relevant ads via Bing | Up to 1 year |
| Google Tag Manager | Manages and deploys marketing tags | Session |
4. Third-Party Services and Their Cookies
We use various third-party services that may set their own cookies. These services have their own privacy policies governing how they use cookies and your data. We encourage you to review these policies.
4.1 Google Services
- Google Analytics (GA4): Web analytics service that tracks and reports website traffic. Google Privacy Policy
- Google Ads: Advertising platform for conversion tracking. Google Ads Privacy
- Google Tag Manager: Tag management system. Google Privacy Policy
- Firebase: Authentication and backend services. Firebase Privacy
4.2 Microsoft Services
- Microsoft Clarity: Session recording and heatmap analytics. Microsoft Privacy Statement
- Bing UET: Conversion tracking for Microsoft Advertising. Microsoft Privacy Statement
4.3 Payment Services
- Stripe: Payment processing with fraud detection. Stripe's fraud prevention tools are loaded on all pages to protect against fraudulent transactions. Stripe Privacy Policy
4.4 Analytics Services
- Mixpanel: Product analytics platform. Mixpanel Privacy Policy
5. How We Use Cookies
We use cookies and similar technologies for the following purposes:
5.1 Essential Operations
- Authenticate users and maintain secure sessions
- Remember your login status across pages
- Process payments securely via Stripe
- Protect against security threats and fraud
- Store your cookie consent preferences
- Remember your display preferences (theme, language)
5.2 Performance and Analytics
- Understand how visitors navigate our Sites
- Identify which pages are most and least popular
- Measure and improve website performance
- Track feature adoption and usage patterns
- Generate aggregate statistics for business decisions
- Identify technical issues and areas for improvement
5.3 Marketing and Advertising
- Measure the effectiveness of our advertising campaigns
- Track conversions from Google Ads and Bing Ads
- Reach potential customers with relevant advertisements
- Understand which marketing channels drive the most value
- Limit ad frequency and avoid showing you the same ad repeatedly
6. Your Cookie Choices
You have several options for managing cookies. Please note that restricting cookies may impact your experience on our Sites and limit certain functionality.
6.1 Our Cookie Consent Tool
When you first visit our Sites, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences. You can change your preferences at any time by clicking the "Cookie Settings" link in our footer.
6.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored on your device
- Delete all or specific cookies
- Block all cookies or only third-party cookies
- Set preferences for specific websites
- Get notified when a cookie is being set
Browser cookie settings can usually be found in the "Settings," "Options," or "Preferences" menu. Here are links to cookie settings for common browsers:
6.3 Third-Party Opt-Out Tools
You can also opt out of certain third-party cookies using industry opt-out tools:
- Google Analytics Opt-out Browser Add-on
- Digital Advertising Alliance (DAA) Opt-out
- European Interactive Digital Advertising Alliance (EDAA)
- Network Advertising Initiative (NAI) Opt-out
6.4 Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. There is currently no industry standard for how websites should respond to DNT signals. We honor your cookie consent preferences set through our consent tool, which provides more granular control than DNT signals.
6.5 Mobile Devices
On mobile devices, you can manage cookies through your browser settings. Additionally, you can limit ad tracking through your device settings:
- iOS: Settings > Privacy > Tracking > Allow Apps to Request to Track
- Android: Settings > Google > Ads > Opt out of Ads Personalization
7. Cross-Domain Cookie Sharing
To provide a seamless experience across our Sites, we share certain cookies across apiverve.com and all of its subdomains. This means:
- Your authentication state is maintained as you navigate between our sites
- Your theme preferences (light/dark mode) are remembered across all sites
We accomplish this by setting cookies with the domain ".apiverve.com" which allows them to be read by apiverve.com and all subdomains (including but not limited to dashboard.*, docs.*, studio.*, status.*, blog.*, static.*, and all API vertical sites).
8. Authenticated Dashboard vs. Public Sites
Important: Cookie consent works differently depending on whether you are browsing our public websites or using the authenticated dashboard.
8.1 Public Websites (Consent-Based)
On our public-facing websites—including apiverve.com and public subdomains such as docs.*, blog.*, studio.*, and API vertical sites—you can manage your cookie preferences using our consent banner. You may:
- Accept all cookies
- Reject non-essential cookies (analytics and marketing)
- Customize your preferences at any time via the "Cookie Settings" link
We respect your choices on these public pages, and non-essential cookies will only be set if you have given consent.
8.2 Authenticated Dashboard (Account-Based Consent)
When you create an APIVerve account and access the authenticated dashboard, you agree to full analytics and tracking as a condition of service. This is different from our public sites because:
- Contractual Necessity: We cannot provide accurate billing, usage metering, or quota enforcement without tracking your API usage and dashboard activity
- Security Requirements: Session monitoring, access logging, and fraud detection are essential for protecting your account and API keys
- Support Operations: Diagnostic data is necessary to troubleshoot issues and provide customer support
- Service Improvement: Understanding how users interact with features helps us build a better product
By creating an account, you consent to cookies and tracking technologies from Google Analytics, Microsoft Clarity, Mixpanel, and other analytics services being active within the dashboard, regardless of your preferences on public pages.
This consent is documented in our Terms of Service (Section 7.1). If you do not agree to this tracking, please do not create an account.
8.3 Logging Out
When you log out of the dashboard and browse our public sites, your public cookie preferences will apply again. The dashboard consent only applies while you are authenticated.
9. Data Collected Through Cookies
The information collected through cookies may include:
- Device Information: Browser type and version, operating system, device type, screen resolution
- Usage Information: Pages visited, links clicked, features used, time spent on pages
- Location Information: Country and city based on IP address (not precise location)
- Referral Information: How you arrived at our Sites (search engine, advertisement, direct link)
- Technical Information: IP address, network information, error logs
For detailed information about how we use, store, and protect this data, please see our Privacy Policy.
10. Cookie Retention
Cookies have different retention periods depending on their purpose:
- Session Cookies: Deleted when you close your browser
- Consent Cookie: 1 year if you accept optional cookies, 30 days if you reject them
- Analytics Cookies: Typically 1-2 years
- Marketing Cookies: Typically 90 days to 1 year
- Authentication Cookies: Until you log out or session expires
You can delete cookies at any time through your browser settings or by using our cookie consent tool to reset your preferences.
11. Legal Basis for Using Cookies
We process cookie data based on the following legal grounds under GDPR and similar privacy laws:
- Necessary Cookies: Legitimate interest in providing essential website functionality
- Analytics Cookies: Your consent, which you can withdraw at any time
- Marketing Cookies: Your consent, which you can withdraw at any time
When you provide consent for analytics or marketing cookies, we record your consent with a timestamp. You can withdraw consent at any time by updating your cookie preferences.
12. International Considerations
Our Sites are operated from the United States. If you are visiting from the European Economic Area (EEA), United Kingdom, or other regions with laws governing data collection and use, please note that your information may be transferred to, stored, and processed in the United States.
We comply with applicable data protection laws, including:
- GDPR (European Union): We obtain consent before setting non-essential cookies and honor your right to withdraw consent
- ePrivacy Directive (EU): We provide clear information about cookies and obtain consent as required
- CCPA (California): We disclose our use of cookies and honor opt-out requests
- LGPD (Brazil): We provide transparency about cookie usage and honor user preferences
13. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the "Last updated" date at the top of this policy
- Post the updated policy on this page
- For significant changes, display a notice on our Sites or reset your consent preferences
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.
14. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us through our contact page.
EvlarSoft LLC
Lee's Summit, Missouri, United States