IP Demographics API

GET

Estimate the income, education, and age behind any IP address.

IP Demographics combines IP geolocation with Census demographic data to provide demographic information for any IP address. Get location, income, education, and housing data based on the IP's geographic location. Demographics cover US ZIP codes; other locations return the location with demographics set to null.

Try it — live request, no key required

Request

GETapi.apiverve.com/v1/ipdemographics?ip=173.172.81.20

Query parameters

ipstring

Verification

Format

No key required to try it. Get a key to use it in your app.

Example

{
  "status": "ok",
  "error": null,
  "data": {
    "ip": "8.8.8.8",
    "location": {
      "zip": "94043",
      "city": "Mountain View",
      "state": "California",
      "stateCode": "CA",
      "country": "United States",
      "countryCode": "US",
      "latitude": 37.4056,
      "longitude": -122.0775,
      "timezone": "America/Los_Angeles"
    },
    "demographics": {
      "population": 81234,
      "medianAge": 34.5,
      "medianHouseholdIncome": 142567,
      "perCapitaIncome": 78234,
      "medianHomeValue": 1875000,
      "collegeEducatedPct": 68.3,
      "unemploymentRate": 3.2,
      "homeOwnershipRate": 45.6
    },
    "acsYear": 2022,
    "formatted": {
      "medianHouseholdIncome": "$142,567",
      "perCapitaIncome": "$78,234",
      "medianHomeValue": "$1,875,000"
    }
  }
}

About the IP Demographics API

IP Demographics first geolocates the IP address to a ZIP code using MaxMind GeoIP, then enriches with demographic data from the US Census American Community Survey. This provides demographic insights for personalization and analytics.

What people use it for

Personalization: Personalize content based on visitor demographics
Analytics: Enrich analytics with demographic data for visitor insights
Ad Targeting: Improve ad targeting with demographic information
Fraud Detection: Factor demographics into risk scoring models

Ways to call it

One endpoint, many ways in — REST with JSON, XML, YAML and CSV, plus GraphQL and an MCP interface for AI agents.

JSON: Default REST response
XML: Markup format
YAML: Human-readable
CSV: Tabular export
GraphQL: Query language
MCP: For AI agents

View all integrations →

Other ways to use IP Demographics

Same data, same APIVerve account, same credit balance — one key works on all of them.

Give it to an AI agentConnect over MCP and your agent calls it as a native tool — Claude, Cursor, ChatGPT.on VerveKit Google Sheets or ExcelA =VERVE() formula fills a column — no script, no export, recalculates in place.on VerveSheets Ground an agent on itA cited, machine-checkable fact your model can't produce on its own.on VerveContext

Questions.

Common questions about the IP Demographics API.

Read the docs →

Does this work for IP addresses outside the United States?

Demographic enrichment only covers United States addresses. While IP geolocation can identify locations globally, the demographic figures come from the US Census American Community Survey and require a valid US ZIP code. Both IPv4 and IPv6 addresses are accepted.

How many IP lookups does the Free plan cover?

The Free plan covers 20 IP lookups per month at 10 credits per call. Upgrading to Starter gives you 200,000 credits, which covers 20,000 lookups each month and works out to $1.50 per 1,000 calls.

Do I get latitude, longitude, and home ownership rates on the Free plan?

No, those are reserved for paid tiers. The Free plan omits geographic coordinates, the local home ownership rate, and pre-formatted currency values. Any paid plan, starting with Starter, unlocks full access to these fields.

Where do the demographic figures and location mappings come from?

The API maps IP addresses to ZIP codes using MaxMind GeoIP, then pulls demographic figures directly from the US Census American Community Survey. Demographic datasets are refreshed yearly to match official Census releases.

Can I use this demographic data in a commercial product?

Yes, provided you subscribe to a paid plan. You can store and use the demographic data inside your own applications for personalization, fraud prevention, or analytics, but you may not resell or redistribute the underlying raw data.

Request parameters — GET /v1/ipdemographics

Sent in the query string. Premium parameters are accepted on every plan but only take effect on plans that include them. Anything not listed here is dropped rather than passed through.

Required

Parameter	Type	Example	Description
`ip`Required	string	`173.172.81.20`	IPv4 or IPv6 address ip

Example request

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curl "https://api.apiverve.com/v1/ipdemographics?ip=173.172.81.20" \
  -H "x-api-key: YOUR_API_KEY"

Authentication

Send your key in the x-api-key header. That is the only auth step — no token exchange, and no per-endpoint scope to configure.

Header	When	Value
`x-api-key`Required	Every request	Your API key. Header names are case-insensitive, so `X-API-Key` is the same header.
`Authorization`Alternate	Instead of the above	`Bearer <key>` — for clients that only expose bearer auth. Resolves to the same account and the same billing.

401 is the only auth verdict

A 401 means the key is missing, invalid or expired. A 403 means the key is valid but not permitted here — blocked by a key restriction or an IP allow-list. Running out of credits is a 429.

Response — GET /v1/ipdemographics

Every APIVerve endpoint returns the same three top-level keys, so one response handler covers your whole integration: status, error and data. Only data changes shape.

Sample response

{
  "status": "ok",
  "error": null,
  "data": {
    "ip": "8.8.8.8",
    "location": {
      "zip": "94043",
      "city": "Mountain View",
      "state": "California",
      "stateCode": "CA",
      "country": "United States",
      "countryCode": "US",
      "latitude": 37.4056,
      "longitude": -122.0775,
      "timezone": "America/Los_Angeles"
    },
    "demographics": {
      "population": 81234,
      "medianAge": 34.5,
      "medianHouseholdIncome": 142567,
      "perCapitaIncome": 78234,
      "medianHomeValue": 1875000,
      "collegeEducatedPct": 68.3,
      "unemploymentRate": 3.2,
      "homeOwnershipRate": 45.6
    },
    "acsYear": 2022,
    "formatted": {
      "medianHouseholdIncome": "$142,567",
      "perCapitaIncome": "$78,234",
      "medianHomeValue": "$1,875,000"
    }
  }
}

Response fields

Paths are relative to data. Premium fields are absent rather than zeroed on plans that do not include them, so check for presence instead of comparing to 0.

Field	Type	Example	Description
`ip`	string	`"8.8.8.8"`	The IP address the demographics were resolved for
`location`	object	`{...}`	Where the IP address resolves to
`zip`	string	`"94043"`	ZIP code the IP address resolves to
`city`	string	`"Mountain View"`	City the IP address resolves to
`state`	string	`"California"`	State the IP address resolves to
`stateCode`	string	`"CA"`	Two-letter state code
`country`	string	`"United States"`	Country the IP address resolves to
`countryCode`	string	`"US"`	Two-letter country code
`latitude`Premium	number	`37.4056`	Latitude coordinate
`longitude`Premium	number	`-122.0775`	Longitude coordinate
`timezone`	string	`"America/Los_Angeles"`	IANA timezone of the resolved location
`demographics`	object	`{...}`	Census figures for the ZIP code the IP resolves to; null outside the US
`population`	number	`81234`	Resident population of the ZIP code
`medianAge`	number	`34.5`	Median age of residents in the ZIP code
`medianHouseholdIncome`	number	`142567`	Median annual household income in the ZIP code
`perCapitaIncome`	number	`78234`	Per capita income
`medianHomeValue`	number	`1875000`	Median home value
`collegeEducatedPct`	number	`68.3`	College educated percentage
`unemploymentRate`	number	`3.2`	Percentage of the labour force unemployed
`homeOwnershipRate`Premium	number	`45.6`	Home ownership rate
`acsYear`	number	`2022`	Year of the American Community Survey release the figures come from
`formatted`Premium	object	`{...}`	Human-readable formatted currency values
`medianHouseholdIncome`Premium	string	`"$142,567"`	Median household income formatted as currency
`perCapitaIncome`Premium	string	`"$78,234"`	Per capita income formatted as currency
`medianHomeValue`Premium	string	`"$1,875,000"`	Median home value formatted as currency

Response headers

Every response carries your balance, so your own code always knows where it stands without polling anything. All four are exposed to browsers through CORS.

Header	What it carries
`x-api-remaining-credits`	Credits left in the current cycle
`x-api-credits-used`	Credits spent in the current cycle
`x-api-max-credits`	The allowance for the cycle
`x-api-version`	Version of the endpoint that answered

Errors

Read the HTTP status first, then error for the specific reason. The body names the parameter that has to change.

Status	Meaning	What to do
`400`	Input was rejected	Read `error`; it names the parameter that has to change.
`401`	Key missing or invalid	Check the header name and the key value.
`403`	Key valid, but not permitted here	A key restriction or an IP allow-list — never a bad key.
`429`	Rate limited, or out of credits	Read `error` to tell them apart, then back off or top up.

What a call costs — 10 credits per call

Credits are shared across every APIVerve API — one balance, one key, one bill. Failed requests never count against it, so a rejected input costs nothing.

Plan	Per month	Credits	IP Demographics calls	Per 1,000 calls
Free	Free	200	20	Free
Starter	$29.99	200,000	20,000	$1.50
Pro	$99.99	1,000,000	100,000	$1.00
Mega	$299.99	4,000,000	400,000	$0.75

Calls are what the credits buy at this API's rate — spend them here, on any of the other APIs, or across both. Nothing is reserved per endpoint.

Compare all pricing tiers →

Call it from cURL — GET /v1/ipdemographics

No SDK to install — this is a plain HTTPS call to /v1/ipdemographics with your key in the x-api-key header. Swap in a real key and it runs as-is.

cURL

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2

curl "https://api.apiverve.com/v1/ipdemographics" \
  -H "x-api-key: YOUR_API_KEY"

Resources

GitHubapiverve/ipdemographics-apiSource, issues and the examples this page is built from.ReferenceIP Demographics API docsEvery parameter, every response field, and the errors.ParametersWhat this call acceptsRequired and optional inputs, with example values.

Also published for

@apiverve/ipdemographicsnpm apiverve-ipdemographicsPyPI APIVerve.API.IPDemographicsNuGet

Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.

Call it from Node.js — GET /v1/ipdemographics

Install the Node.js SDK, then call the IP Demographics API with your key. The client wraps the same HTTPS request, so anything it returns is what the endpoint returns.

Install — npm

npm install @apiverve/ipdemographics

Node.js

const res = await fetch("https://api.apiverve.com/v1/ipdemographics", {
  headers: { "x-api-key": "YOUR_API_KEY" },
});
const { data } = await res.json();
console.log(data);

Resources

npm@apiverve/ipdemographicsThe published Node.js client, versioned and signed.GitHubapiverve/ipdemographics-apiSource, issues and the examples this page is built from.ReferenceIP Demographics API docsEvery parameter, every response field, and the errors.ParametersWhat this call acceptsRequired and optional inputs, with example values.

Also published for

apiverve-ipdemographicsPyPI APIVerve.API.IPDemographicsNuGet

Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.

Call it from Python — GET /v1/ipdemographics

Install the Python SDK, then call the IP Demographics API with your key. The client wraps the same HTTPS request, so anything it returns is what the endpoint returns.

Install — PyPI

pip install apiverve-ipdemographics

Python

import requests

res = requests.get(
    "https://api.apiverve.com/v1/ipdemographics",
    headers={"x-api-key": "YOUR_API_KEY"},
)
print(res.json()["data"])

Resources

PyPIapiverve-ipdemographicsThe published Python client, versioned and signed.GitHubapiverve/ipdemographics-apiSource, issues and the examples this page is built from.ReferenceIP Demographics API docsEvery parameter, every response field, and the errors.ParametersWhat this call acceptsRequired and optional inputs, with example values.

Also published for

@apiverve/ipdemographicsnpm APIVerve.API.IPDemographicsNuGet

Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.

Call it from C# / .NET — GET /v1/ipdemographics

Install the C# / .NET SDK, then call the IP Demographics API with your key. The client wraps the same HTTPS request, so anything it returns is what the endpoint returns.

Install — NuGet

dotnet add package APIVerve.API.IPDemographics

C# / .NET

using var client = new HttpClient();
client.DefaultRequestHeaders.Add("x-api-key", "YOUR_API_KEY");

var json = await client.GetStringAsync("https://api.apiverve.com/v1/ipdemographics");
Console.WriteLine(json);

Resources

NuGetAPIVerve.API.IPDemographicsThe published C# / .NET client, versioned and signed.GitHubapiverve/ipdemographics-apiSource, issues and the examples this page is built from.ReferenceIP Demographics API docsEvery parameter, every response field, and the errors.ParametersWhat this call acceptsRequired and optional inputs, with example values.

Also published for

@apiverve/ipdemographicsnpm apiverve-ipdemographicsPyPI

Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.

Call it from Go — GET /v1/ipdemographics

No SDK to install — this is a plain HTTPS call to /v1/ipdemographics with your key in the x-api-key header. Swap in a real key and it runs as-is.

req, _ := http.NewRequest("GET", "https://api.apiverve.com/v1/ipdemographics", nil)
req.Header.Set("x-api-key", "YOUR_API_KEY")

res, _ := http.DefaultClient.Do(req)
defer res.Body.Close()
body, _ := io.ReadAll(res.Body)
fmt.Println(string(body))

Resources

Also published for

@apiverve/ipdemographicsnpm apiverve-ipdemographicsPyPI APIVerve.API.IPDemographicsNuGet

Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.

Call it from PHP — GET /v1/ipdemographics

No SDK to install — this is a plain HTTPS call to /v1/ipdemographics with your key in the x-api-key header. Swap in a real key and it runs as-is.

PHP

$ch = curl_init("https://api.apiverve.com/v1/ipdemographics");
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
curl_setopt($ch, CURLOPT_HTTPHEADER, ["x-api-key: YOUR_API_KEY"]);

$response = curl_exec($ch);
echo $response;

Resources

Also published for

@apiverve/ipdemographicsnpm apiverve-ipdemographicsPyPI APIVerve.API.IPDemographicsNuGet

Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.

Call it from Ruby — GET /v1/ipdemographics

No SDK to install — this is a plain HTTPS call to /v1/ipdemographics with your key in the x-api-key header. Swap in a real key and it runs as-is.

Ruby

require "net/http"

uri = URI("https://api.apiverve.com/v1/ipdemographics")
req = Net::HTTP::Get.new(uri)
req["x-api-key"] = "YOUR_API_KEY"

res = Net::HTTP.start(uri.hostname, uri.port, use_ssl: true) { |h| h.request(req) }
puts res.body

Resources

Also published for

@apiverve/ipdemographicsnpm apiverve-ipdemographicsPyPI APIVerve.API.IPDemographicsNuGet

Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.

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IP Demographics API

Try it — live request, no key required

About the IP Demographics API

What people use it for

Ways to call it

Other ways to use IP Demographics

Questions.

Request parameters — GET /v1/ipdemographics

Required

Authentication

Response — GET /v1/ipdemographics

Response fields

Response headers

Errors

What a call costs — 10 credits per call

Call it from cURL — GET /v1/ipdemographics

Resources

Also published for

Call it from Node.js — GET /v1/ipdemographics

Resources

Also published for

Call it from Python — GET /v1/ipdemographics

Resources

Also published for

Call it from C# / .NET — GET /v1/ipdemographics

Resources

Also published for

Call it from Go — GET /v1/ipdemographics

Resources

Also published for

Call it from PHP — GET /v1/ipdemographics

Resources

Also published for

Call it from Ruby — GET /v1/ipdemographics

Resources

Also published for

Zero-code embed — one snippet, no backend

Changelog — IP Demographics API

Data Lookup

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